Welcome

MRP™ is the Canadian standard for evaluating and reporting editorial media coverage for public relations initiatives originating in Canada.

MRP was developed by members of the Canadian Public Relations Society Measurement Committee after consulting with the Public Relations Industry for 3½ years. MRP is endorsed by the Canadian Public Relations Society, International Association of Business Communicators of Canada, Canadian Council of Public Relations Firms and News Canada.

How does MRP work?

MRP is a subscription based measurement and evaluation tool that allows you to analyze and score media coverage, attach clips and produce comprehensive and professional reports to show the value of a media relations campaign.

The web site allows you to complete your MRP report in an easy to use, efficient manner.

Evaluate your media coverage (i.e. your clips, airings etc) for tone and criteria. Enter an audience reach number using the media outlet database provided by MRPdata.com. The MRP system will then automatically calculate your MRP score and your Cost-Per-Contact (CPC).

What is News Canada's Role in MRP?

CPRS selected News Canada to provide standardized audience reach data, as well as run and support the web site. News Canada is the only vendor endorsed by both CPRS and IABC Canada to provide audience reach data for the MRP system.

This data is gathered from the top Canadian media research companies and provides data regarding Canadian audiences. Through surveying the general public, they determine what Canadians are listening to, surfing, watching or reading. These companies include:

comScore Media Metrix - Web/URL data
BBM Nielsen Media Research Inc - Broadcast data (TV/Radio)
NADbank - National Daily Newspaper data
Print Measurement Bureau (PMB) - National Magazine data
Combase - English Community Newspaper data
Hebdos Québec - French Community Newspaper data
News Canada - Trade Magazine and Supplementary Web/URL data

How do I subscribe to MRP?

Subscribing is simple. Click here and complete the subscription form and an MRP representative will contact you to complete the process.

Members of CPRS and IABC Canada can receive a member benefit discount off their MRPdata.com subscription. Please advise your MRP representative of your membership.

For more information or demo, contact: 416 599 9900.

Jenny Cruxton, Sr Account Manager
416-599-9900 ex. 217
jcruxton@newscanada.com