Welcome

MRP™ is the Canadian standard for evaluating and reporting editorial media coverage. MRP was developed by members of the Canadian Public Relations Society Measurement Committee (CPRSMC) after consulting with the Public Relations Industry for 3½ years. MRP is endorsed by the Canadian Public Relations Society, International Association of Business Communicators of Canada, Canadian Council of Public Relations Firms and News Canada.

How does MRP work?

News Canada has implemented the vision of the CPRSMC and has created a web site that allows you to complete your MRP report in an easy to use, efficient manner. Basically speaking, to use the MRP system you need to:

• Subscribe to MRP
• Review the MRP User Guide (click here to download)
• Use the MRP template (click here to download) and establish the criteria (i.e. Photo / Image, Call to Action, Spokesperson Quote, Tier 1 Media etc) that will be used to evaluate your media coverage
• Evaluate your media coverage (i.e. your clips, airings etc) for tone and criteria
• Enter an audience reach number using the media outlet database provided by MRPdata.com. The MRP system will then automatically calculate your MRP score and your Return-on-Investment (ROI) or Cost-Per-Contact (CPC).
• Export your MRP report to MS Excel (this can be done at any point in the process)

The MRP standard does not use advertising equivalency values (AEV's), nor does it use multipliers. Instead it uses the same data that the marketing and advertising industry uses to determine audience reach.

This data comes from the top Canadian media research companies. Through surveying the general public, they determine what Canadians are listening to, surfing, watching or reading. These companies include:

• comScore Media Metrix - Web/URL data
• BBM Nielsen Media Research Inc - Broadcast data (TV/Radio)
• NADbank - National Daily Newspaper data
• Print Measurement Bureau (PMB) - National Magazine data
• Combase - English Community Newspaper data
• Hebdos Québec - French Community Newspaper data
• News Canada - Trade Magazine and Supplementary Web/URL data

What is News Canada's Role in MRP?

CPRS selected News Canada through a Request-for-Proposal (RFP) process to provide standardized audience reach data (in addition to running and supporting the web site). News Canada is the only vendor endorsed by both CPRS and IABC Canada to provide audience reach data for the MRP system.

How do I get started using MRP?

To start using MRP, you need to subscribe to MRPdata.com. Subscribing is a simple and can be completed in minutes. Click here and complete the subscription form and a News Canada representative will contact you to complete the process.

Members of CPRS and IABC Canada will receive a member benefit discount of 10% off their MRPdata.com subscription.