Jen Evans is the founder and chief strategist at Sequentia Environics, a customer communications agency ranked as Canada's 24th (2005) and 27th (2004) fastest growing emerging company by PROFIT magazine. She joined the board of ITAC in 2009 and has been the co-chair of the White Ribbon Campaign since 2005, and also sits on RedFlagDeals' advisory board. 

Jen writes a column on business and technology for PCworld.ca and was a contributor to the Globe and Mail's online tech edition for seven years. Jen has been talking tech on BNN (formerly Report on Business Television) since 1999, and appears in the Technology in the Workplace segment on Workopolis.tv.

Jen and Sequentia Environics are pioneers in the world of community and social media, developing revenue-focused social content programs as far back as 1999. They developed their first community program for Intel in 2004, and current social media and community clients include Yahoo!, TD Canada Trust, Palm, Coca-Cola Canada, Autodesk and Bell Enterprise. Sequentia Environics’ groundbreaking social measurement methodology, based on customer ethnography, analytics and primary research, has helped over 40 enterprises establish their social and community strategy and measure success.

Brent has over 27 years of information services marketing experience. He began his career at the Global Television Network in Toronto in 1977. Following Global, Brent began a 12 year career at Nielsen Media Research–eventually becoming a Vice President of A.C. Nielsen and was heavily involved in the launch of the People Meter in Canada. After Nielsen, Brent joined Compusearch Micromarketing Data and Systems (a major provider of geodemographic consumer and business information) ultimately becoming Vice President of Sales. Prior to initiating the Media Metrix service in Canada as its leader, Brent was President of Harris Media Systems, a major Canadian software builder of advertising planning tools across all media. Brent began the Media Metrix service in Canada in late 1999 as it’s first and only president. Media Metrixs’ North American operations were acquired by comScore in spring 2002. Brent was active on the board of the IAB for seven years and served as Chairman of the organization from 2004 to June 2006. Brent was very involved in the creation of the IAB’s CMOST (Canadian Media Optimization Program) and is currently on the board of CARF (Canadian Advertising Research Association) & NABS (The National Advertising Benevolent Society). In late 2005 Brent was named to Marketing Magazine’s Power List of the 100 Most Influential People in Canadian Communications. Currently, Brent leads a rapidly expanding team of account people who service and support over 145 customers in Canada. comScore Media Metrix is the only Canadian company that maintains a panel of Canadians for the purposes of reporting and evaluating their actual online behaviour. With a current panel of ~25,000 people per month, comScore has the ability to benchmark sites vs. their category, evaluate demographic delivery and monitor the growth of the online market across many different business sectors. Brent has most recently been intimately involved in the development of comScore’s Panel Centric Hybrid measurement and helping Canada be at the forefront of this digital measurement enhancement.

Bryan is the vice predident at comScore Media Metrix Canada, a global leader in measuring the digital world and preferred source of digital marketing intelligence. Bryan has a pulse on electronic media, the future of the Internet and its full spectrum. His love of statistics and Sociology at McGill University allow Bryan a broad knowledge base. His work in theatre as well as teaching in South Korea added to his rich global views and helped him to develop a creative mindset. Bryan's creativity, energy, and a pervasive work ethic have helped him to become enriched and knowledgeable in his industry. Bryan works with prestigious clients such as MSN, Bell Canada, Astral Media, Yellow Pages Group, Rogers Communications, Telus Corporation, Canadian Broadcasting Corporation, Google Canada, Quebecor, The Weather Network, and Canada Post, as well as many major Canadian agencies. In addition, Bryan is a dedicated member of the Internet Advertising Bureau Board of Directors (IAB), where he works actively to enhance digital media in Canada.

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